We talk a lot about needing a culture of innovation to thrive amidst digital transformation, but we should take that conversation a step back. A culture of innovation cannot exist without a culture of experimentation. If you want your organization to make the most of digital transformation, your success is going to hinge on your ability to determine what works best for your company.
Modern business is far more competitive and data-reliant than it was in the past, and that means a misstep can set your business back tremendously if a project doesn’t pan out as expected. Testing is crucial to avoid failures and to uncover any hidden potential a project may have. As you move your company toward a digital transformation, testing not only needs to be part of the process—it also needs to be a tenet of your company culture.
Innovation Depends On Experimentation
Someone might come up with a potentially fantastic idea only to have it fall flat in the implementation phase. This can happen due to technical failures, unaccounted contingencies, or unknown variables that only rear their heads once a project has reached a critical point. Even the most innovative idea won’t have legs to stand on without adequate testing. As more companies embrace digital transformation and start making moves to take their organizations into the future, the changes grow more drastic and far-reaching. It is imperative to test new ideas thoroughly before making them part of daily operations. When you work toward building a company culture of experimentation, you naturally encourage innovation.
Building a process for testing is just one part of creating a company culture of experimentation. If you truly want to encourage experimentation, you need to bolster it on an individual basis. Digital transformation is challenging modern companies to rethink their business strategies, project management processes, workforce silos, and departmental structures. Part of digital transformation also needs to be employee-focused at the individual level so that brainstorming, risk-taking, and experimentation become part of every process in your company.
To read more of this article by Forbes contributor and CEO of Broadsuite Media Group, Daniel Newman, click here!