Whether spoken or written, drawn or digitized, communication needs to be effective. This means that the information being exchanged must be clear and conveyed in a format that is understood by its intended audience. Using visual technology to connect with others will provide an opportunity to deliver your message faster and with better results over traditional, static methods of communication.
The Disruptive Digital
Studies have shown that the brain processes visuals 60,000 times faster than text and retains that content for a longer period as well. Imagine harnessing that power when communicating to your internal teams or to prospective clients! Stunning imagery and simple graphics will not only capture and hold their attention longer, but will make the message more impactful, more memorable, and less subject to interpretation.
Visual Communication & Collaboration
Participation in video conferencing is a valuable visual communication tool for daily meetings for two main reasons. First, it opens the door to observe nonverbal cues such as facial expression and body language. Second, it leverages the use of various devices from multiple locations in real-time for a more dynamic and collaborative experience. These technology-enabled environments provoke greater engagement from teams, leading to stronger creativity, more efficient collaboration, and better decision making.
Digital displays are another visual communication tool that encourages engagement. Used to showcase such content as company branding, upcoming events, news updates, weather conditions, flight schedules, restaurant menus, operating room assignments, and wayfinding, digital signage can be customized and modified as needed. Digital signage management software provides even more options to distribute more than one targeted message by enabling the viewing screen to be split into sections with each “window” showing individualized content. The messaging can also be programmed to vary by display and location. While displays in common areas stream client-facing content, displays in offices and break rooms can broadcast employee-related content, such as important human resources information alongside the organization’s social media feed. In the event of an emergency, digital signage can also serve as a secondary form of communication to disseminate instructions for exiting the building.
From Visual to Virtual
Visual communication continues to evolve as computers become more complex. Kiosks and touchscreens become automated, or virtual, attendants, prompting the user to sign-in while signaling someone to greet them. In meeting space environments, interactive touchscreens provide visibility across the network to display real-time room availability, leading to better time management and productivity.
Visual technologies help us to communicate messaging in real-time, with greater clarity and better retention. With just a glance, they promote engagement, convey brand messaging, disseminate critical information, and improve efficiencies – as well as your bottom line.
For additional information on visual communication technologies, contact our workplace technology team at firstname.lastname@example.org.