Communication can move a good business to becoming a great one. When employees communicate effectively, they can identify and address potential problems early so solutions can be implemented before a crisis arises. By communicating well with customers, it’s possible to catch potential concerns early and develop stronger relationships. In today’s fast-paced world, we’re flooded with constant information, which makes effective communication an essential part of business success.

One major challenge is that with the increase of mobile workers and globalization, we are increasingly relying on audiovisual technology for communication. Unfortunately, all too often our audiovisual experiences are fraught with frustration. We’ve all experienced meetings that are delayed because someone is struggling to connect a videoconference call, or to get their presentation to be viewable by all participants on the call. We’ve all strained to hear remote conference callers clearly. Unfortunately, the experience is not always a better when we manage to get all participants in a room. Have you ever had to read the details of a spreadsheet displayed on a small monitor located at the opposite end of the room? What about when there’s so much ambient light in the room that all the video content being displayed is washed out? Or the information on the presentation slides are impossible to absorb?

It’s easy to put the blame on technology (or the presenter!), but audiovisual isn’t the only variable in the equation required to create an exceptional communication experience. The perfect formula for an exceptional experience is to have great content, space, and technology all working together seamlessly.

The best way to ensure this is to have a team of experts working together to create collaboration spaces designed for how we work today – spaces that connect people, place and technology for greater productivity. The good news is that an exceptional experience does not have to come at an outrageous cost and it can be created in any type of space used for communication.

No matter your business, you’ll have a conference room in your space with the dedicated purpose of supporting group meetings that in many cases will include participants in remote locations. When participants can start their meeting on time, clearly see the presentation materials, hear all the remote participants, and accomplish the meeting’s stated goal quickly and efficiently, that’s an exceptional experience.

To accomplish this, you need:

1. A properly designed audiovisual system that supports communication and collaboration by making it efficient and painless.

2. A properly designed space where the architecture is purposefully designed so that there are no obstructions between participants and video displays, ambient lighting can be controlled, and the acoustics minimize speech intelligibility.

3. Solid content. Even if the meeting is held in a beautiful space with great acoustics, comfortable lighting, and a highly functional and user-friendly audiovisual system, a poorly formatted presentation or an ill-prepared presenter will make any meeting ineffective.

Space, content and technology all combine to create a strong outcome. If any of the three is lacking, an exceptional experience cannot be achieved. Every client has unique communications needs. Every space used for communication is different. While most clients focus on the design aesthetics of their space, they might not always consider content and technology as integral parts of the design process. Connecting these three ideas when designing a new meeting rooms is key to creating an exceptional communication experience.